-The transfer of knowledge, of the highest standard, is the mission
of the Behavioral Coaching Institute:
As the word Institute in our name implies, BCI is
committed to the function of providing fundamental and advanced knowledge
transfer to organizations
and practitioners in the field about the use
of evidence-based, behavior-based coaching (the twenty-first century tool for change and
learning). BCI is a global, private, educational institution devoted
to organizational coaching research, development and training. The
Institute accomplishes its mission through innovative applications
of the behavioral sciences to the challenges facing organizations
today and tomorrow.
For over a fifteen years our mission has been to
advance the understanding, practice and development of coaching for
the overall benefit of society worldwide.
key people throughout the organization how to continue to
develop personally and professionally is where our
education can provide the most value. In designing and delivering
custom programs, we put our students first - life-long learning,
flexibility, attention to detail, and commitment to teaching
are the foundation of our corporate partnerships.
BCI not only: a)
develops cutting edge professional behavioral change methodology, coaching tools, techniques and
resources but also, b) conducts research which includes
investigating the latest case studies; interviewing leading
practitioners in their field as well as their clients to gain early
insights; listening to the industry leaders in their field who have
established coaching programs and; compiling and testing best
practices, techniques, processes and practical models. This ongoing,
intensive research, development and testing program allows BCI to
significantly update/upgrade our renowned Certified Master Coach® Certification Courses every month -ensuring our worldwide
graduates receive the best-of-the-best in world-standard
professional coach education, follow-on support and resources.
Institute’s Research Initiatives:
Institute is currently engaged in research to
develop data, knowledge and expertise in several coaching practice
areas. Our research includes investigating the latest
case studies; interviewing leading practitioners in their field as
well as their clients to gain early insights; listening to the thought
leaders in their specialist area; compiling and testing best practices,
techniques, processes and practical models. The research not also
advances the quality of our own programs but also the work of our
Partner and Client Support Program.
Behavioral Research Laboratory is available to support the faculty
and their students to conduct state-of-the-art research on
issues that affect human and/or organizational performance, change
and learning (coaching at work). Research findings are also published in BCI's
publications via McGraw-Hill Education (New York, London and
Coach Training School:
- The Graduate School of Master
Coaches (a private learning
institution, open to qualified persons only)
is a specialist private school of the Behavioral Coaching
Institute. Dr. Perry Zeus, as the Institute's Chairman, personally oversees the deliver of customized, 'world-best standard'
coach training courses around the world to selected individual and
Since 1996, the Institute's Professional Coach
Training School has certified over 1,600 specialist professionals from over
- Center for Applied Behavioral Coaching:
non-for-profit research organization) -The Center's international team of leading coaching educators and
practitioners are engaged in ongoing research and development in a
range of behavioral change coaching practices and processes.
The Behavioral Research Laboratory is
part of CABC.
The Laboratory (see below page for more details) supports the faculty
state-of-the-art research on issues that affect human and/or
organizational performance, change and learning. Research findings
are also published in our publications.
established itself as a trusted knowledge broker to its
members, and done what few
have ever been able to accomplish:
integrate behavioral science with principles of leadership,
management and organizational development into practical,
proven coaching models." -HR Monthly
Our elite courses receive excellent reviews and are
continuously updated in response to client needs, world best
practice and the latest organizational thinking. The programs have
evolved over twenty years to ensure they adhere to the Institute's
philosophy of providing customized, flexible learning solutions
For more than a decade our Coach
Training School has set the standard for training organizational coaches.
The core content of our training is based
upon research, development and field-testing over 20 years by
-who are recognized internationally one of the world's
leading authorities on behavioral change coaching
shorter learning. World best standard. Practical application.
Industry focus. Industry
recognized certification. It all adds up to one thing: success.
Our list of international, success-oriented
include many of the world's companies.
Many of our clients also
choose BCI as an educational partner due to our strong commitment to:
1) emphasize the "sustainable" and "measurable"
aspects of coach training, 2) vigorously pursue
research and development in established and new behavioral change
coaching techniques and processes, 3)
source (globally), analyze and provide case study and statistical
outcome reports and, 4) provide follow-on support beyond completion
of our training programs.
organizational clients are leading corporations, ranging from large
multinationals, government departments and public organizations to
emerging entrepreneurial businesses, learning institutions, and
smaller companies. Our private, individual clients work in a
wide range of specialist fields such as:
- Executive Development
- Sales Coaching
- Team Coaching
- Wellness / Personal Development.
To continue to provide global leadership in
the successful migration of new organizational coaching
into practice, BCI licenses specific coaching
courses to organizations that we call 'Regional